Staples: Retail Signage for the Office Superstore

Client

Staples

Tools

Deliverables

• • Employee engagement and recognition boards, award certificates, and feedback forms
• • Technology training banners, tablet demo signage, and training scripts
• • In-store and onsite promotional posters and coupons

The Challenge

Create a diverse range of internal communications and retail materials that maintain brand consistency while serving vastly different purposes: from employee motivation to technical training to customer-facing promotions.

The Solution

Developed a flexible visual system that adapts to multiple formats while maintaining the Staples brand identity. Employee engagement materials emphasize recognition and positivity. Tech training materials prioritize clarity and instructional hierarchy. Customer-facing signage balances promotional energy with product information.