Best Buy: Electric Bike Poster

Digital Display for Brooklyn Flagship EV Launch

This digital display was created for Best Buy's groundbreaking launch of electric bicycles. The elaborate display was created almost entirely using Adobe Photoshop and imported photographic content.

Client

Best Buy

Tools

Adobe Photoshop

The Challenge

Position electric bicycles as exciting technology in a retail environment built around consumer electronics, while giving the launch a visual identity that could stand independently from the rest of the store.

The Solution

Typographically, the word "Vehicles" evokes the sultry curves of a sports car from the 1960s or 1970s. The "E" in Electric carries the weight of a candy-painted domestic sports car with chrome accents. EVs can reduce the carbon footprint by decreasing reliance on fossil fuels. Whenever pollution is reduced, everyone's health, productivity, and well-being improve. That message is embedded in the visual language of the piece.

Let's create something
extraordinary

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